Professor Aradhna Krishna, Dwight F. Benton Professor of Marketing, Ross School of Business, University of Michigan
Professor Krishna is considered the pioneer and “the foremost expert in the field” of sensory marketing. She has published several leading journal articles and books in this domain. For her leadership role in sensory marketing, Professor Krishna has been recognized as a Fellow of the Society of Consumer Psychology. She is also considered one of the 50 most productive marketing professors in the world (Seggie & Griffith 2009; AMA DocSig 2014, 2015).
Professor Krishna is the founding director of a new organization, People Against Xenophobia, which aims to prevent hate crimes from happening.
The keynote speech will be on the evening of 10th January, 2019. This will be the inaugural session of the conference.
To be announced soon. The speech will happen in the afternoon of 11th January, 2019.