Prof. Prathap Oberoi Memorial Session on Advances in Marketing Analytics


Papers addressing current challenges in Marketing Analytics are invited for this
special session in memory of Prof. Prathap Oberoi who was one of the founding
member of this conference series. Full papers are required to be submitted for
consideration towards inclusion in this session. A maximum of three papers will
be selected based on feedback received after peer review. One author of each
selected paper will be provided with return domestic airfare and his /her
registration fees for the conference would be waived.

Full paper submissions for inclusion in this session should clearly mention on
the title page “Paper for Prof. Prathap Oberoi memorial session”