Track 05: Behavioral Science in Management

Key Details

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Call for Papers

The NSE Centre for Behavioral Science in Finance, Economics, and Marketing (NSE CBS) invites you to join us at the India Management Research Conference: IIM Ahmedabad (IMRC 24’) to attend the Behavioral Science in Management (BSIM) Track. This year, the centre’s annual conference will be amongst 11 tracks hosted by each of the institute’s 10 centres of research excellence.

The Behavioral Science in Management (BSIM) Track seeks to illuminate the multifaceted applications of Behavioral Science—a discipline focused on investigating human behavior and decision-making. By acquiring insights into individuals’ decision-making processes and responses to various stimuli, organizations and policymakers can refine and optimize their strategies, offerings, and regulations to achieve their objectives. In Finance, for example, Behavioral Science finds practical use in analyzing the impact of psychological biases on investment decisions and creating subtle ‘nudges’ to encourage higher retirement savings. In Behavioral Economics, this field’s understanding of human behavior can shape public policies and influence pricing strategies while in Marketing, Behavioral Science provides valuable perspectives on consumer behavior, enabling marketers to devise more compelling advertising campaigns and fine-tune product positioning. 

We welcome the submission of high-quality scholarly papers that will explore the application of Behavioral Science in Finance, Economics, and Marketing. Authors are encouraged to submit papers that are related to these areas. We look forward to receiving contributions that contribute to the advancement of Behavioral Science and management understanding.

Authors are requested to provide three keywords with their submission. Submissions will be categorized under sub-tracks that are focused on Finance, Economics & Marketing. Illustrative research topics could include:

The Use of Behavioral Economics to Shape Public Policy	Applications in Neuroscience for Projecting Consumer Behavior	Methodological Research on Tracking Consumer Behavior and the Effect of Nudges	Understanding the Nonlinearity of Consumer Behavior: the Role of Mediators and Moderators	Behavior Differences Amongst Consumer Segments: What, Why, and How
The Influence of Incentives On Human Decision-Making	Assumptions and Challenges to Neoclassical Economic Theory	Neuroscience in Predicting Trading Decisions of Investors	Behavioral Economics of Gender	Applied Insights from Neuroscience and Behavioral Economics to Brands and Advertising
Behavior on Networks	Neuromarketing Strategies in Management: Utilizing Brain Insights for Consumer Behavior Analysis

Scientific Committee

• Dr. Tirthankar Patnaik, Chief Economist, National Stock Exchange of India
• Dr. Shailendra Pratap Jain, Bret Wheat Endowed Professor of Marketing & International Business, Foster School of Business, University of Washington