{"id":133,"date":"2024-04-24T10:50:09","date_gmt":"2024-04-24T05:20:09","guid":{"rendered":"https:\/\/conference.iima.ac.in\/imc2024\/?page_id=133"},"modified":"2025-03-12T16:57:33","modified_gmt":"2025-03-12T11:27:33","slug":"bsim","status":"publish","type":"page","link":"https:\/\/conference.iima.ac.in\/imrc2024\/bsim\/","title":{"rendered":"Track 05: Behavioral Science in Management"},"content":{"rendered":"\r\n<h2 class=\"wp-block-heading\">Key Details<\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis: 66.66%;\">\r\n<p><strong>Host Centre:<\/strong> <strong><a href=\"https:\/\/www.iima.ac.in\/faculty-research\/centers\/nse-centre-for-behavioral-science-in-finance-economics-and-marketing\">NSE Centre for Behavioral Science in Finance, Economics &amp; Marketing<\/a><\/strong><\/p>\r\n\r\n\r\n\r\n<p><strong>Submission Requirements:<\/strong> Complete Papers Only<\/p>\r\n\r\n\r\n\r\n<p><strong>Submission Link: <\/strong><a href=\"https:\/\/easychair.org\/conferences\/?conf=imrc2024%20\"><strong>https:\/\/easychair.org\/conferences\/?conf=imrc2024<\/strong><\/a><\/p>\r\n\r\n\r\n\r\n<p><strong>Award:<\/strong> Best Doctoral Research Paper: \u20b9 25,000 (where the first author is a Doctoral student)<\/p>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis: 33.33%;\">\r\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\r\n<div class=\"wp-block-embed__wrapper\">\r\n<p><iframe loading=\"lazy\" title=\"Prof Pritha Dev talks about the &#039;Behavioral Science in Management&#039; track for IMRC 2024\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/zB-wyiFloNE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\r\n<\/div>\r\n<figcaption class=\"wp-element-caption\"><strong>Prof Pritha Dev talks about the &#8216;Behavioral Science in Management&#8217; track for IMRC 2024<\/strong><\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n<\/div>\r\n\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p><!-- wp:separator --><\/p>\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"><!-- \/wp:separator -->\r\n<p><!-- wp:heading --><\/p>\r\n<h2 class=\"wp-block-heading\">Call for Papers<\/h2>\r\n<p><!-- \/wp:heading --><\/p>\r\n<p><!-- wp:paragraph --><\/p>\r\n<p><span style=\"font-weight: 400;\">The NSE Centre for Behavioral Science in Finance, Economics, and Marketing (NSE CBS) invites you to join us at the India Management Research Conference: IIM Ahmedabad (IMRC 24\u2019) to attend the Behavioral Science in Management (BSIM) Track. This year, the centre\u2019s annual conference will be amongst 11 tracks hosted by each of the institute\u2019s 10 centres of research excellence.<\/span><\/p>\r\n<p>The Behavioral Science in Management (BSIM) Track seeks to illuminate the multifaceted applications of Behavioral Science\u2014a discipline focused on investigating human behavior and decision-making. By acquiring insights into individuals&#8217; decision-making processes and responses to various stimuli, organizations and policymakers can refine and optimize their strategies, offerings, and regulations to achieve their objectives. In Finance, for example, Behavioral Science finds practical use in analyzing the impact of psychological biases on investment decisions and creating subtle \u2018nudges\u2019 to encourage higher retirement savings. In Behavioral Economics, this field&#8217;s understanding of human behavior can shape public policies and influence pricing strategies while in Marketing, Behavioral Science provides valuable perspectives on consumer behavior, enabling marketers to devise more compelling advertising campaigns and fine-tune product positioning.&nbsp;<\/p>\r\n<p><!-- \/wp:paragraph --><\/p>\r\n<p><!-- wp:paragraph --><\/p>\r\n<p>We welcome the submission of high-quality scholarly papers that will explore the application of Behavioral Science in Finance, Economics, and Marketing. Authors are encouraged to submit papers that are related to these areas. We look forward to receiving contributions that contribute to the advancement of Behavioral Science and management understanding.<\/p>\r\n<p><!-- \/wp:paragraph --><\/p>\r\n<p><!-- wp:paragraph --><\/p>\r\n<p>Authors are requested to provide three keywords with their submission. Submissions will be categorized under <strong>sub-tracks<\/strong> that are focused on <strong>Finance<\/strong>, <strong>Economics<\/strong> &amp; <strong>Marketing<\/strong>. <span style=\"font-weight: 400;\">Illustrative research topics could include:<\/span><\/p>\r\n<table>\r\n<tbody>\r\n<tr>\r\n<td>\r\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">The Use of Behavioral Economics to Shape Public Policy<\/span><\/p>\r\n<\/td>\r\n<td style=\"text-align: center;\">\r\n<p><span style=\"font-weight: 400;\">Applications in Neuroscience for Projecting Consumer Behavior<\/span><\/p>\r\n<\/td>\r\n<td style=\"text-align: center;\">\r\n<p><span style=\"font-weight: 400;\">Methodological Research on Tracking Consumer Behavior and the Effect of Nudges<\/span><\/p>\r\n<\/td>\r\n<td style=\"text-align: center;\">\r\n<p><span style=\"font-weight: 400;\">Understanding the Nonlinearity of Consumer Behavior: the Role of Mediators and Moderators<\/span><\/p>\r\n<\/td>\r\n<td style=\"text-align: center;\">\r\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Behavior Differences Amongst Consumer Segments: What, Why, and How<\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\r\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">The Influence of Incentives On Human Decision-Making<\/span><\/p>\r\n<\/td>\r\n<td style=\"text-align: center;\">\r\n<p><span style=\"font-weight: 400;\">Assumptions and Challenges to Neoclassical Economic Theory<\/span><\/p>\r\n<\/td>\r\n<td style=\"text-align: center;\">\r\n<p><span style=\"font-weight: 400;\">Neuroscience in Predicting Trading Decisions of Investors<\/span><\/p>\r\n<\/td>\r\n<td style=\"text-align: center;\">\r\n<p><span style=\"font-weight: 400;\">Behavioral Economics of Gender<\/span><\/p>\r\n<\/td>\r\n<td>\r\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Applied Insights from Neuroscience and Behavioral Economics to Brands and Advertising<\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n<tr>\r\n<td style=\"text-align: center;\">\r\n<p><span style=\"font-family: inherit; font-size: inherit; color: initial;\">Behavior on Networks<\/span><\/p>\r\n<\/td>\r\n<td colspan=\"4\">\r\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Neuromarketing Strategies in Management: Utilizing Brain Insights for Consumer Behavior Analysis<\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<p><!-- \/wp:paragraph --><\/p>\r\n<h2 class=\"wp-block-heading\">Scientific Committee<\/h2>\r\n<p><!-- \/wp:heading --><\/p>\r\n<p><!-- wp:list --><\/p>\r\n<ul>\r\n<li><strong>Dr. Tirthankar Patnaik<\/strong>, Chief Economist, National Stock Exchange of India<\/li>\r\n<li><strong>Dr. Shailendra Pratap Jain<\/strong>, Bret Wheat Endowed Professor of Marketing &amp; International Business, Foster School of Business, University of Washington<\/li>\r\n<\/ul>\r\n<p>&nbsp;<\/p>\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"><!-- \/wp:separator -->\r\n<p><!-- wp:heading --><\/p>\r\n<h2 class=\"wp-block-heading\">Gallery<\/h2>\r\nngg_shortcode_0_placeholder","protected":false},"excerpt":{"rendered":"<p>Key Details Host Centre: NSE Centre for Behavioral Science in Finance, Economics &amp; Marketing Submission Requirements: Complete Papers Only Submission Link: https:\/\/easychair.org\/conferences\/?conf=imrc2024 Award: Best Doctoral Research Paper: \u20b9 25,000 (where the first author is a Doctoral student) Call for Papers&hellip;&nbsp;<a href=\"https:\/\/conference.iima.ac.in\/imrc2024\/bsim\/\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ngg_post_thumbnail":0,"footnotes":""},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/conference.iima.ac.in\/imrc2024\/wp-json\/wp\/v2\/pages\/133"}],"collection":[{"href":"https:\/\/conference.iima.ac.in\/imrc2024\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/conference.iima.ac.in\/imrc2024\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/conference.iima.ac.in\/imrc2024\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/conference.iima.ac.in\/imrc2024\/wp-json\/wp\/v2\/comments?post=133"}],"version-history":[{"count":23,"href":"https:\/\/conference.iima.ac.in\/imrc2024\/wp-json\/wp\/v2\/pages\/133\/revisions"}],"predecessor-version":[{"id":2459,"href":"https:\/\/conference.iima.ac.in\/imrc2024\/wp-json\/wp\/v2\/pages\/133\/revisions\/2459"}],"wp:attachment":[{"href":"https:\/\/conference.iima.ac.in\/imrc2024\/wp-json\/wp\/v2\/media?parent=133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}