{"id":129,"date":"2025-04-04T07:17:10","date_gmt":"2025-04-04T07:17:10","guid":{"rendered":"https:\/\/conference.iima.ac.in\/imrc2025\/?page_id=129"},"modified":"2025-06-30T06:39:12","modified_gmt":"2025-06-30T06:39:12","slug":"india-marketing-conference","status":"publish","type":"page","link":"https:\/\/conference.iima.ac.in\/imrc2025\/india-marketing-conference\/","title":{"rendered":"India Marketing Conference"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Track 12: India Marketing Conference<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>Key Details<\/strong><\/p>\n\n\n\n<p><strong>Submission Requirements: <\/strong>Extended Abstract (1000 words)<\/p>\n\n\n\n<p><strong>Submission Link:&nbsp; <\/strong><a href=\"https:\/\/easychair.org\/conferences\/?conf=imrc2025\"><strong>https:\/\/easychair.org\/conferences\/?conf=imrc2025<\/strong><\/a><strong>&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>&nbsp;Awards: <\/strong>Two Best Papers: INR 10,000 each<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Prof Arun Sreekumar and Prof Tanvi Gupta introduce the India Marketing Conference track for IMRC &#039;25\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Og2DEOZPZ7Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Call for Papers for Paper Development Workshop for Faculty<\/strong><\/p>\n\n\n\n<p>We are excited to invite<strong> marketing faculty members from across Indian B-schools<\/strong> to submit their ongoing research paper abstracts for the Paper Development Workshops at the upcoming Marketing Conference.<\/p>\n\n\n\n<p>Workshop Details:<\/p>\n\n\n\n<p>The Paper Development Workshop aims to foster academic dialogue and provide constructive feedback to help authors develop their work-in-progress papers. Selected papers will be grouped into thematic sessions based on the nature of submissions.<\/p>\n\n\n\n<p>Submission Process:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Abstract Submission: Interested participants are invited to submit an abstract (1000 words) of their ongoing research paper. The abstract should clearly outline the objectives, methodology, and potential contributions of the paper.<\/li>\n\n\n\n<li>Selection: Based on the abstract, selected papers will be invited to participate in the Paper Development Workshop. Authors of selected papers will be notified by <em><strong>15 September 2025<\/strong><\/em>.<\/li>\n<\/ul>\n\n\n\n<p>Workshop Format:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Circulation of Papers: The work-in-progress papers will be circulated to all workshop faculty and assigned editors ahead of the session, allowing for a productive and focused discussion.<\/li>\n\n\n\n<li>Presentation &amp; Feedback: During the workshop, authors will have the opportunity to briefly present their paper to the cohort and editors. This will be followed by a constructive feedback session aimed at providing insights and recommendations for further development.<\/li>\n<\/ul>\n\n\n\n<p>We encourage marketing faculty from Indian B-schools to take advantage of this unique opportunity to present their work-in-progress, receive valuable feedback, and connect with like-minded scholars.<\/p>\n\n\n\n<p>Submission Guidelines:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Abstracts should be submitted via EasyChair<\/li>\n\n\n\n<li>Abstracts must be in PDF or Word format.<\/li>\n\n\n\n<li>Please ensure that your submission includes your full name, institutional affiliation, and contact details.<\/li>\n<\/ul>\n\n\n\n<p>We look forward to your participation in the Paper Development Workshop and to advancing the field of marketing research together.<\/p>\n\n\n\n<p><strong>Call for Papers for Doctoral Consortium for Doctoral Scholars<\/strong><\/p>\n\n\n\n<p>We are excited to invite <strong>PhD students in marketing<\/strong> to submit their <strong>work-in-progress research <\/strong>for the <strong>Doctoral Consortium<\/strong> at the upcoming <strong>India Marketing Conference <\/strong>at IIM Ahmedabad. This is an exclusive opportunity for doctoral students to showcase their research, receive constructive feedback from experts, and engage in valuable mentoring and networking experiences.<\/p>\n\n\n\n<p><strong>Event Highlights:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>FT-50\/A* Publication Journeys<\/strong><strong><br><\/strong><strong> <\/strong>Hear from distinguished faculty who have recently published their thesis in FT-50\/A* journals. They will share their entire journey, from ideation to publication, including insights into the review process and strategies for success.<\/li>\n\n\n\n<li><strong>Doctoral Presentations for Feedback<\/strong><strong><br><\/strong><strong> <\/strong>PhD students will have the opportunity to present their work-in-progress thesis research to a panel of expert faculty members and receive constructive feedback. A <strong>shortlisting process<\/strong> will be implemented to ensure the quality of presentations. Additionally, we are considering an award for the <strong>Best Doctoral Presentation.<\/strong><\/li>\n\n\n\n<li><strong>One-on-One Mentor-Mentee Interaction<\/strong><strong><br><\/strong><strong> <\/strong>PhD students will be paired with faculty mentors from their chosen discipline for personalized feedback and guidance. We are also exploring a \u201cspeed-dating\u201d format for rapid, focused mentoring sessions.<\/li>\n\n\n\n<li><strong>Shark-Tank Competition<\/strong><strong><br><\/strong><strong> <\/strong>Students will be grouped based on their preferred research paradigm and tasked with developing a research proposal. Mentored by invited faculty members, participants will present their proposals to a panel of editors. We are considering an award for the <strong>Best Shark-Tank Presentation.<\/strong><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Track 12: India Marketing Conference Key Details Submission Requirements: Extended Abstract (1000 words) Submission Link:&nbsp; https:\/\/easychair.org\/conferences\/?conf=imrc2025&nbsp; &nbsp;Awards: Two Best Papers: INR 10,000 each Call for Papers for Paper Development Workshop for Faculty We are excited to invite marketing faculty members from across Indian B-schools to submit their ongoing research paper abstracts for the Paper Development [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-129","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/conference.iima.ac.in\/imrc2025\/wp-json\/wp\/v2\/pages\/129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/conference.iima.ac.in\/imrc2025\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/conference.iima.ac.in\/imrc2025\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/conference.iima.ac.in\/imrc2025\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/conference.iima.ac.in\/imrc2025\/wp-json\/wp\/v2\/comments?post=129"}],"version-history":[{"count":8,"href":"https:\/\/conference.iima.ac.in\/imrc2025\/wp-json\/wp\/v2\/pages\/129\/revisions"}],"predecessor-version":[{"id":485,"href":"https:\/\/conference.iima.ac.in\/imrc2025\/wp-json\/wp\/v2\/pages\/129\/revisions\/485"}],"wp:attachment":[{"href":"https:\/\/conference.iima.ac.in\/imrc2025\/wp-json\/wp\/v2\/media?parent=129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}