Track 07: Digital Transformation

Key Details

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Call for Papers

Advanced digital technologies are leading to new dynamics as seen in the use of social media, mobile devices, analytics, cloud computing, artificial intelligence (AI), and the Internet of Things (IoT). These offer many transformative opportunities. However, there are instrumental, operational, and existential challenges for organisations and individuals that need to be overcome through purposeful digital transformation. For example, disruptive dynamics are threatening the organisations. A purposeful transformation to leverage these innovative technologies offers significant potential for organisations to develop novel value propositions.

The Digital Transformation Track welcomes paper submissions on digital transformation to assess new avenues for value creation and to identify new threats. Specifically, this track seeks research to unravel issues related to strategic utilisation, governance, and implementation of digital technologies. Researchers are expected to submit their original work. Interdisciplinary approaches drawing from information systems, strategic management, economics, and organisational studies are particularly encouraged. Further, papers employing diverse research methodologies, including qualitative, quantitative, experimental, theoretical models, and design science approaches are welcome. Paper presenters are requested to ensure that their papers offer practical and actionable insights for practitioners. It is requested that the extended abstracts be submitted in either of the two sub-tracks:

7.1: Digitization of Consumer Experience and Retail

Contemporary technologies are transforming the consumer experience and retail of products. For instance, the burgeoning IoT landscape is transitioning from experimental phases to widespread deployment. Similarly, the use of AR/VR technologies is transforming the retail of fashion items and household IoT devices. Consequently, digital transformation has the potential to either exacerbate or alleviate consumers’ experiences and emotions. How may the digital transformation of consumer experiences and retail be done effectively and what are the challenges and problems to address for the same? Researchers may examine these dynamics, by addressing a topic from, but not limited to, the following:

Role of Digital Technologies in Creating Retail Value	Role of Technology in Creating Patient-Centric Digital Service	Digital Channels for Retail	Human Emotions and Sentiments in the Digitized World
Effect of Technology on Retail Performance During the Pandemic	Building Online Marketplaces and IT-Enabled Disintermediation	Digitally Enabled Customer Participation for Co-Creation and Co-innovation	Neuroscientific Dynamics Underlying Customer Interactions with Technology

7.2: Digital Leadership and Organization

Thought-provoking, original, and high-quality research articles that push boundaries and enrich one’s understanding of strategic management, governance, and the value of information systems (IS) are also welcome. For example, adopting platform strategies may require an organisation to assess how it may create a customer and partner ecosystem. This may necessitate the organisation re-evaluating the trade-offs and structures in the traditional organisational model. In general, researchers may submit original works examining, but not limited to:

Role of Artificially Intelligent (AI) Technologies in Organizational and Societal Transformation	Digital Business Strategy	Digitally Engendered Network Effects	Leadership in Digital Social Networks	Digitization and Transformation of Work
Digital Processes, Products, Platforms, and Services	Digital Value Chain Innovations	Digital Architectures and Governance Models	Business Analytics	Effects of Digitization on Jobs, Incomes, and Wages