Track 12: India Marketing Conference
The Indian Institute of Management Ahmedabad invites submissions for the Marketing Track as part of the India Management Research Conference (IMRC) 2026, to be held in December 2026.
The Marketing Track has been designed as a platform for high-quality academic exchange in marketing, bringing together scholars, doctoral students, and practitioners to present and discuss cutting-edge research in the field. The track aims to foster collaborative thinking, constructive feedback, and meaningful engagement among participants, consistent with the broader vision of IMRC as a forum for advancing India-centric management research.
Key Details
Submission Requirements: Extended Abstract (1000 words)
Submission Link: https://easychair.org/conferences/?conf=imrc2026
Awards: Two Best Papers: INR 10,000 each
Call for Submissions
We are excited to invite faculty members, doctoral students, and researchers to submit their original and unpublished research papers in marketing for presentation at India Marketing Conference 2026 at IIM Ahmedabad.
The submitted papers should focus on any area of marketing, and we particularly encourage research that fits within the following thematic areas:
- Marketing Strategy
- Consumer Behavior
- Quantitative Marketing
- Consumer Culture Theory
Abstract Submission:
Interested participants are invited to submit an abstract (2500 words) of their ongoing research paper. The abstract should clearly outline the objectives, methodology, and potential contributions of the paper.
Submissions should demonstrate:
- Strong theoretical contribution and originality
- Relevance to contemporary marketing problems, particularly in emerging market contexts
- Methodological rigor, across empirical, analytical, qualitative, or experimental approaches
- Empirical evidence. Literature review papers and meta-analysis papers will not be considered
Submission Guidelines:
- Abstracts should be submitted via EasyChair
- Abstracts must be in PDF or Word format.
- Please ensure that your submission includes your full name, institutional affiliation, and contact details.
- Maximum length: 2500 words (excluding references)
- Submissions must follow IMRC formatting guidelines (Link to IMRC General Guidelines)
Selection: All submissions will undergo a double-blind peer review process.
- A select set of high-quality papers will be shortlisted for paper presentations
- Other promising submissions will be accepted as poster presentations
We look forward to your participation in the conference and to advancing the field of marketing research together through dialogues between researchers and the industry.
India Marketing Conference Highlights
Participants can look forward to:
- FT-50 / A* Publication Journeys
Insights from leading scholars on navigating the publication process
Hear from distinguished faculty who have recently published their thesis in FT-50/A* journals. They will share their entire journey, from ideation to publication, including insights into the review process and strategies for success.
- Paper Presentations
Selected high-quality research papers presented in curated sessions
A curated selection of high-quality research papers presented in focused sessions, designed to enable in-depth discussion, critical feedback, and meaningful scholarly exchange among participants.
- One-on-One Mentor Interaction
Personalized feedback and guidance from experienced faculty
Researchers will be paired with faculty mentors from their chosen discipline for personalized feedback and guidance. We are also exploring a “speed-dating” format for rapid, focused mentoring sessions.
- Workshops
Skill-building sessions on research methods and academic development
Hands-on, expert-led sessions designed to strengthen participants’ capabilities in advanced research methods, analytical techniques, and scholarly writing, enabling higher-quality and more publishable research outcomes.
- Panel Discussion: Industry–Academia Connect
Dialogue on bridging research and practice
A high-impact dialogue featuring leading academics and industry practitioners, focused on translating research into practice, identifying real-world problem spaces, and fostering meaningful collaborations between academia and industry.
Track Chairs
- Prof. Tanvi Gupta
- Prof. Anand Kumar Jaiswal
Contact
For queries related to the India Marketing Conference (Track 12), please write to:
We invite you to be a part of IMRC 2026
Join us in contributing to the evolving landscape of marketing research in India and beyond, and engage with a vibrant community of scholars committed to advancing knowledge and practice.