Track 05: Behavioural Science in Management
Key Details
Host Centre: NSE Centre for Behavioral Science in Finance, Economics & Marketing
Submission Requirements: Complete Papers only
Submission Link: https://easychair.org/conferences/?conf=imrc2025
Awards: Two Best Papers: INR 10,000 each
Call for Papers
The Centre for Behavioral Science (CBS) invites you to join us at the India Management Research Conference: IIM Ahmedabad (IMRC 25’) to attend the Behavioral Science in Management (BSIM) Track. This year, the centre’s annual conference will be amongst 13 tracks hosted by various centres and areas of IIMA.
The Behavioral Science in Management (BSIM) Track seeks to discuss research about the multifaceted applications of Behavioral Science—a discipline focused on investigating human behavior and decision-making. Understanding behavior allows organizations and policymakers to refine and optimize their strategies, offerings, and regulations to achieve their objectives.
For instance, Behavioral Science finds practical use in analyzing the impact of psychological biases on investment decisions and creating subtle ‘nudges’ to encourage higher retirement savings. Behavioral Economics research can shape public policies and influence pricing strategies while Behavioral Marketing enables marketers to devise more compelling advertising campaigns and fine-tune product positioning. Furthermore, there is ongoing research to identify the cognitive processes that drive behavior and capture them using neuroimaging tools like EEG and Eye Tracking.
We welcome the submission of high-quality scholarly papers that will explore the application of Behavioral Science in Finance, Economics, and Marketing and other management areas. Authors are encouraged to submit papers that are focused on behavior within the management context. We look forward to receiving contributions that contribute to the advancement of Behavioral Science and management understanding. A few selected articles will get a chance to be published at the Special edition of Vikalpa – IIMA Journal to celebrate 50 years of the journal.
Authors are requested to provide three keywords with their submission. Submissions will be categorized under sub-tracks that are focused on Finance, Economics, Marketing, OB/HR, Others.